Boycotting BP? Duke prof weighs in | News
News
INDY Week's news blog

Archives | RSS

Wednesday, June 16, 2010

Boycotting BP? Duke prof weighs in

Posted by on Wed, Jun 16, 2010 at 4:20 PM

Living in a community surrounded by gas stations labeled with the BP name (I pass three such stations just on the short drive home from the gym), I've heard plenty of conversations about whether BP would really feel the sting of a boycott of its products.

Among those weighing in this week was Duke University professor Gavan Fitzsimons, who was quoted in a Mother Jones article on Monday:

Gavan Fitzsimons, a professor of marketing and psychology at Duke University's Fuqua School of Business, understands the feeling. He, too, has cruised by BP stations in the weeks since the spill. I caught up with him to talk about the effect of boycotting BP and what concerned citizens should think about this whole question.

"Even if everybody decided to boycott, it's probably not going to have a big impact on BP," says Fitzsimons. The real impact, he said, is down the line. What matters is whether, in 20 years, people still get the heebie-jeebies when they think about BP. "In the long run, it will be this sort of permanent taint that will be associated with the corporation."

Read the whole story for more insights.

Tags: , , , , , , , , ,

Pin It

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in News



Twitter Activity

Comments

"Since late November, Henderson County in Western North Carolina has seen 20 cases of pertussis, or whooping cough, and has …

by Liza Coutu on The Problem with N.C.’s Religious Exemption Law (News)

What part of illegal don't they understand. Congress is considering the DACAs plus all other illegal aliens in a bill …

by john1050 on Durham Church Offers Immigrant Sanctuary from Deportation (News)

Most Read

Most Recent Comments

"Since late November, Henderson County in Western North Carolina has seen 20 cases of pertussis, or whooping cough, and has …

by Liza Coutu on The Problem with N.C.’s Religious Exemption Law (News)

What part of illegal don't they understand. Congress is considering the DACAs plus all other illegal aliens in a bill …

by john1050 on Durham Church Offers Immigrant Sanctuary from Deportation (News)

From the WRAL story:
http://www.wral.com/former-wake-register-o…
"John Stephenson, the county's internal auditor, said an average of $1,100 to …

by Mojo on Indictments in Wake Register of Deeds Scandal Charge Laura Riddick with Embezzling $926,615 (News)

Hopefully Indyweek will remember all this the next time they endorse a Republican (over and over again).

by Robert Larson on Indictments in Wake Register of Deeds Scandal Charge Laura Riddick with Embezzling $926,615 (News)

Sessions has already strip mined the Civil Rights Division of the DoJ. Thankfully U.S. Senator Cory Booker, D-New Jersey is …

by growlybear on Senator Cory Booker Asks for the Release of a Department of Justice Memo on Thomas Farr’s Involvement in a Voter-Intimidation Scheme (News)

© 2017 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation