Listen to "Coldest Heart," the latest track from Well$ | Music
Music
INDY Week's music blog

Archives | RSS

Monday, November 16, 2015

Listen to "Coldest Heart," the latest track from Well$

Posted by on Mon, Nov 16, 2015 at 10:45 AM

click to enlarge screen_shot_2015-11-13_at_1.54.18_pm.png
Chapel Hill rapper Well$ has been doing a great Drake impression of late.

No, he’s not issuing back-to-back dis tracks at fellow rappers or crooning over Latin riddims like the OVO flag-bearer, but his recent behavior mimics something that only Drake and a handful of other major artists seem to have successfully employed so far: the loose “single” as the most powerful marketing tool in any rapper’s arsenal today.

Since May 2014’s MTSYD: Revenge of the African Booty Scratcher, Well$ has been completely quiet in terms of traditional releases. No EPs, no albums, no mixtapes. There were hints about a project called $ophisticated Trap going into 2015, though it seems as if that has been scrapped.

And yet, far from floundering in low-output purgatory, Well$ has thrived, not only maintaining his foothold as the Triangle’s most hyped up-and-comer (with King Mez now in LA) but further establishing it, through a series of off-the-cuff, unexpected single releases that continue to garner national attention.

His latest offering, “Coldest Heart,” is immediately recognizable by the simplistic, pixelated rendering of a human heart used for its cover art, ironic following a week in which Twitter nearly sparked an insurrection among its most avid users for an unexpected heart release of its own.

But where Twitter used its spontaneous heart rollout to destroy a beloved, core part of its identity, Well$ used the opportunity to embrace an asset that listeners could only want more of: his punishing technical abilities on the mic. Well$ delivers a number of memorable lines throughout the song’s nearly three-minute run time, starting with an opening salvo that is equal parts critique and celebration of his current lifestyle: “I done died twice/In the belly of the beast, chasing the night lights/Friday night stardom, Saturday hangovers.”

At one point he even references the high rate at which he’s been churning out individual tracks, saying, “Boy I roll with some hooligans/ doubled up on the output they coulda swore it was two of him.” This is Well$ at his best: with the space and freedom to roam between choruses and treat us to basketball-inspired gems like “Everybody thinks they can do it until they guard Kobe,” and calling himself “Tactician, the X’s and O’s, Brad Stevens with no diploma.”

It’s another promising taste of what’s to come from Well$, but ultimately it’s just that—a taste. There’s no release date as yet for the follow-up to MTSYD, so we'll probably hear another random loosie before his next full-on project. If it’s anything like “Coldest Heart,” though, that’s not necessarily a problem. 



Tags: , , , , ,

Pin It

Comments

Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Music



Twitter Activity

Comments

yaah this is good posting article feeeling …

by Health Care Guide For Men & Women on Live: Top-Notch Bluegrass from the Soggy Bottom Boys in O Brother Mode (Music)

Most Read

Most Recent Comments

yaah this is good posting article feeeling …

by Health Care Guide For Men & Women on Live: Top-Notch Bluegrass from the Soggy Bottom Boys in O Brother Mode (Music)

A single noise complaint doesn't mean that they have to leave. Central Park is not and never will be silent.

by ammi on Durham Central Park Issues Statement About the Batalá Durham and Liberty Warehouse Apartments Noise Complaints (Music)

It sounds like one rotten ingredient spoiled the soup last night. I wish Batala Durham luck in obtaining a permit …

by ammi on Batalá Durham Gets Shut Down Again, Even as Liberty Warehouse Residents Offer Support (Music)

© 2017 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation