Pet-Tich-Eye reaches its Kickstarter goal | Music
INDY Week's music blog

Archives | RSS

Monday, April 1, 2013

Pet-Tich-Eye reaches its Kickstarter goal

Posted by on Mon, Apr 1, 2013 at 10:49 AM


About a month ago, the INDY asked Ashlie White, the founder of Pet-Tich-Eye, why it was so important for the project's initial Kickstarter campaign to succeed. Pet-Tich-Eye was set up to foster collaboration between Triangle musicians, visual artists and community organizations. Its first endeavor is a 10-song compilation featuring one-off trios of local musicians, each contributing one song, paired with 10 pieces of original art and photos of each recording session.

The Kickstarter campaign sought $14,000 to defray the large debt—at least $12,482 plus the cost of 10 days in the studio—that White incurred during the album's creation. As with all Kickstarters, if Pet-Tich-Eye failed to reach its goal by the end of its 40-day campaign, it would receive nothing. The campaign also functioned as a de facto pre-order for the Record Store Day release; donating $30 for the vinyl LP and art book was the only way to purchase the collection outside of a record store.

But for White, Pet-Tich-Eye's Kickstarter success was crucial not because of the impact failure would have on her finances. "It will prove that people want this," she explained.

On Sunday, White got the confirmation she was looking for. With about seven hours to go, Pet-Tich-Eye achieved its goal, with donations totaling $14,499 before it was all over. The outpouring of support down the stretch was impressive. A week ago, the campaign had yet to break $7,000, but with the help of tickets to a collaborative chef dinner featuring some of the area's brightest culinary minds and a powerful push of donations, White and her cohorts got the money they needed—as well as the public affirmation that White was hoping for.

"What I hope this campaign achieved was more than just raise money to pay off a debt incurred to create the first release," White wrote in a Kickstarter update published shortly after Pet-Tich-Eye reached its goal. "I hope it raised awareness about this project and the vision we have for future collaborations and partnerships within the community."

Featuring members of Bon Iver, The Rosebuds, Megafaun and others, Pet-Tich-Eye will be available in local record stores on April 20. Motorco Music Hall will host a release show that night that will include a few of the album's collaborators recreating their contributions. The exact line-up has yet to be announced.

Tags: , , , , , , ,

Pin It


Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Music

Twitter Activity


I was proud to call him Uncle Willy cousin with the same birthday

by Blackfoot on Proud to call him Lumbee: Willie French Lowery, 1944-2012 (Music)

Most Read

No recently-read stories.

Visit the archives…

Most Recent Comments

I was proud to call him Uncle Willy cousin with the same birthday

by Blackfoot on Proud to call him Lumbee: Willie French Lowery, 1944-2012 (Music)

Revive is my people. If folks were offended by this, I can assure you it wasn't intentional. Revive Music was …

by Matthew Allen on Art of Cool Festival, Night One: Revive Big Band's Music-History Concert Leaves Out Women to an Absurd Degree (Music)

Small crowds like the one in Utrecht The Netherlands where I was with my 7 year young daughter may be …

by George Hendriks on The blues of Randall Bramblett's career-long cult status—and the promise of his new Devil Music (Music)

Wow! I am speechless. Skylar that was amazing! You are very talented. I love your vocal range and passion. Thank …

by Rita Romaine Rakestraw on Video Premiere: Phil Cook and Skylar Gudasz Nod to Alice Gerrard in New Tribute Clips (Music)

© 2017 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation