Tyler Hipnosis | Record Review | Indy Week
Pin It

Tyler Hipnosis 

40s and Shortys
(self-released)

click to enlarge 7.11-music-reviews-tyler_hy.gif

Tyler Hipnosis is a 21-year-old producer, engineer and rapper from Durham who realizes how fruitless or fruitful that declaration can be. "Durham's on the map so we might as well keep it there/ If you can make it here, you can make it anywhere," he raps on "Fireworks," one of the sharpest cuts from his self-made debut, 40s and Shortys. Such ambition and expectation comes sobered quickly. Three tracks later, Hipnosis sings over bagpipe samples and scattershot production: "Everybody wants to make music these days/ Everybody wants to be a star."

In part for that reason, 40s and Shortys works to be more than just another hip-hop album for either underground huddles or mainstream masses, hoping to meet a common ground of imagination and accessibility. It's successful in chunks: Hipnosis pits flips about the pools of money and women that surely will belong to him against ideas about the importance of history and the value of being himself—a young, ambitious black man making his own music in this decade. His mainstream nods ensure mighty boom-bap beats not far removed from 9th Wonder's iterated soul samples but with a stronger snare pop. Simultaneously, Hipnosis' roving imagination allows him to open a track with seven seconds of noise and deliver an entire song about trying to get a drink at the bar over a beat muffled to sound like a music box or to sample his own vocal hook about how good hooks are hard to find.

That's Hipnosis at his best, all nerdy swagger and grinning charm. As he tells people about the money he'll make or that he's in the "next" queue for the world's iPod playlist, he confesses that the glow of a beautiful girl makes his knees shake "like a third-grade erection." Or, tracks before digressing on a meta-social question about the implications of a colorless world, he delivers this brilliantly mixed message: "When I say I'm in the lab, that's really where I'm at/ Doing scientific method-based experiments/ And my point is proven if anyone is hearing this."

Editing—or, properly, 40s and Shortys' lack of it—is Hipnosis' hurdle here. At 16 tracks and 46 minutes, entire sections of this debut could be excised, while others could be tightened and perhaps rerecorded so that a handful of conspicuous missteps wouldn't interfere with his plenty-clever rhymes and oft-capable beats. But think of this as Hipnosis's bullpen: He's hand-printed and pressed every copy, so this is his experiment, his planning phase. He's not looking for fame yet. He knows a lot of work should go into having that.

Comments (5)

Showing 1-5 of 5

Add a comment

 
Subscribe to this thread:
Showing 1-5 of 5

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Record Review



Twitter Activity

Comments

Where is the Q and A with Pepper?

by Alex Marsh on Record Review: Hardcore Titans Corrosion of Conformity Bring Pepper Keenan Back Into the Fold (Record Review)

There's bass in this. It's not a duo, at least in the recordings. …

by Steve Grothmann on Record Review: Raleigh's Naked Naps Explore Urgency on Year of the Chump (Record Review)

Most Read

Most Recent Comments

Where is the Q and A with Pepper?

by Alex Marsh on Record Review: Hardcore Titans Corrosion of Conformity Bring Pepper Keenan Back Into the Fold (Record Review)

There's bass in this. It's not a duo, at least in the recordings. …

by Steve Grothmann on Record Review: Raleigh's Naked Naps Explore Urgency on Year of the Chump (Record Review)

Remember that time the "journalist" took to the comments section to fire off a snarky response when called out on …

by JayDubz on Record Review: Raleigh's Naked Naps Explore Urgency on Year of the Chump (Record Review)

Pretty sure that if the press release we received had mentioned Chris Grubbs, the article would have reflected that crucial …

by David Klein on Record Review: Raleigh's Naked Naps Explore Urgency on Year of the Chump (Record Review)

Pretty sure John Meier hasn't been in this band for quite some time and Chris Grubbs wrote and recorded this …

by JayDubz on Record Review: Raleigh's Naked Naps Explore Urgency on Year of the Chump (Record Review)

© 2018 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation