Reverbnation Holiday Party | Motorco Music Hall | Clubs & Concerts | Indy Week
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Reverbnation Holiday Party 

When: Fri., Dec. 4 2015

REVERBNATION HOLIDAY PARTY

MOTORCO, DURHAM

FRIDAY, DEC. 4

Ask a dozen bands for an opinion about ReverbNation, and you're bound to get at least a half-dozen different perspectives. The Durham-based tech company serves not just as a syndicate for streaming sounds but also as a source for industry connections and audience analytics, allowing acts opportunities to license songs or, say, ferret out markets that warrant a club play. Some swear by the platform, and others, well, simply swear at its complexity. Nonetheless, the company employs a wonderful panoply of local musicians, and it knows how to throw a free hometown holiday party: The three-band bill of Zack Mexico, Birds of Avalon and Mac McCaughan is an exceptional one. McCaughan, of course, helped foster audiences via Superchunk and Merge Records long before web portals offered isolated market intel; his new batch of solo songs, Non-Believers, is fantastic. Likewise, Raleigh favorite Birds of Avalon is a flock of rock 'n' roll lifers, all of whom have helped build scenes—and still manage to put on an incredible, magnetic show. The relative upstarts of Zack Mexico have sharpened and refined their psychedelic take on post-punk in recent years to emerge as one of the state's thrills. Craig Powell spins songs between sets. (Note: Just before press time, this show shifted to a fundraiser for the children of Sandi Sanderlin, a ReverbNation employee who died last week. Please donate at the door.) 8 p.m., donations, 723 Rigsbee Ave., Durham, 919-901-0875, www.motorcomusic.com. —Grayson Haver Currin

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