pocket-radio | Indy Week

Member since Apr 15, 2008




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Re: “Radio is dying (and it's about time)

Radio is dying, still 95% report to listening to AM-FM radio. Though I question time spend listening numbers. The new PPM meters should reveal more accurate information than the old paper diaries. The industry has stopped investing in it's future, mainly their people. Voice tracking, eliminating mid-day or am drive shows in favor of national content is the future. Station contest are now played on a national level. Music driven Fm radio has become a jukebox with voice tracking and generic weather,traffic. Unlike other jukeboxes the listers haave no control over what selections are played. Other devices now do a much better job than radio. Radio has lost touch with its listeners and community. It's total focus is targeted demographics that can be sold to advertisers and has become an ad revenue model with contour borders. Radio forgot it's in the entertainment business.

2 likes, 0 dislikes
Posted by pocket-radio on 04/15/2008 at 1:55 PM

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