monseman | Indy Week

Member since Jun 24, 2011


Recent Comments

Re: “"Creative District" study moves forward for SW Raleigh

I engaged Councilor Baldwin on Twitter and had the following exchange on this issue. You can draw your own conclusions. I wasn't
particularly thrilled with the outcome...

Jason Hibbets (@jhibbets) wrote initially:

@Jhibbets Councilor @maryannbaldwin miffed over the branding of Southwest Raleigh | (I'd like to gain her support on this)

To which I (@monseman) replied..

@jhibbets Did not agree w/ @maryannbaldwin 's point. Certain areas can have their own distinctive personalities, nothing wrong with that.

Councilor Baldwin (@maryannbaldwin) then replied..

@monseman My point was we should build a city brand first; area brands are secondary and support the umbrella brand.

I then sent a couple of tweets in response..

@maryannbaldwin well, if the energy is there from one of the districts, it should be supported, it gives the city a broader personality

@maryannbaldwin there's no reason the city should have one brand IMHO.. why limit an area's potential or energy if it's there today?

@maryannbaldwin in any case, thanks for the response, glad to have the open conversation!

And this was Coucilor Baldwin's response...

@monseman I actually make my living as a brand marketing / communications expert.

I waited a bit to see if there was something else coming, but I'm still waiting.. I wrote back a couple more tweets, just in case...

@maryannbaldwin I still don't agree with not supporting this effort which reflects the true character of SW Raleigh at the moment...

@maryannbaldwin this City is diverse, so there will always be differences within itself, this doesn't in any way harm the city's brand

And that was it, no other response. I might need to work on my marketing skills, it seems.

Posted by monseman on 06/24/2011 at 5:01 PM

Extra Extra!

Make sure you're signed up so we can inbox you the latest.

  • Weekly Newsletter (Wednesday) - The stories in this week's issue
  • Weekly Events Newsletter - Our picks for your weekend and beyond

Login to choose
your subscriptions!

Favorite Places

  • None.
Find places »

Saved Events

  • Nada.
Find events »

Saved Stories

  • Nope.
Find stories »

Custom Lists

  • Zip.

© 2018 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation