How Same-Sex Marriage Has (and Hasn’t) Changed the Triangle’s Wedding Industry | The Wedding Issue | Indy Week
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How Same-Sex Marriage Has (and Hasn’t) Changed the Triangle’s Wedding Industry 

Beth Cooper and Sara Broderick celebrated their wedding in Raleigh in 2016.

Photo by Rebecca Ames Photography

Beth Cooper and Sara Broderick celebrated their wedding in Raleigh in 2016.

In June 2008, a mutual friend introduced Brad Murray and Phil Blackman. To this day, they're not sure why he thought they'd be compatible. But whatever his reasons, he was right. Their connection, Murray says, "was pretty instant."

About five years later, talk turned to marriage. But it was still a year and a half before North Carolina would recognize their union. Their nearest option in March 2013 was Washington, D.C., which had legalized same-sex marriage three years earlier. So that's where they went.

"We were in love and we got married when we wanted to get married," Murray says.

But they also wanted a ceremony and reception in North Carolina. They wanted their mothers to walk them down the aisle (to acoustic renditions of Lady Gaga) and for six of their closest male and female friends to stand alongside them as they said "I do." They wanted to make traditions work for them.

But when they sent the women in the group out with a color palette (light gray) and a mission to find a dress, a conundrum quickly presented itself: the paperwork for ordering their dresses asked for the name of the bride, but there was no bride in the wedding, nor were there bridesmaids. ("I think once we jokingly called them groomsmaids," Murray says.)

All told, it was a minor hiccup in the planning of their North Carolina-themed celebration, complete with fried chicken biscuits and a fireworks show courtesy of the state fair. But the episode goes to show the many ways in which the idea of a marriage being between one man and one woman is ingrained in the institution itself, codified in the vocabulary of the industry.

And nearly two years after same-sex marriage was legalized nationwide, it remains that way.

From 1996 until 2014, North Carolina explicitly denied gay and lesbian couples the right to marry. Amendment 1, which was approved by 61 percent of voters in 2012, added to the state's constitution that North Carolina would only recognize marriages between one man and one woman, doubling down on existing state law.

In October 2014, a federal judge ruled these laws unconstitutional. Since the Supreme Court in 2013 struck down a key provision of the Defense of Marriage Act, state-level marriage bans had been falling like dominoes. By the time the Supreme Court ruled on Obergefell v. Hodges on June 26, 2015, maintaining that marriage is a fundamental right guaranteed by the Constitution, only thirteen states had same-sex marriage bans intact.

After Obergefell, analysts estimated that the additional weddings would add another $2.5 billion annually to what is already a $51 billion wedding industry. Of that, North Carolina was expected to see an additional $66 million in revenue, including direct wedding spending and increased tourism revenues from out-of-town guests, according to NerdWallet. The financial advice site predicted that the economic impact of marriage equality would only grow as same-sex marriage became more accepted.

When same-sex marriage became legal in North Carolina, the local wedding industry was "abuzz," says Jenna Parks, copublisher and director of sales of the Triangle-based Southern Bride & Groom magazine. "From my experience, I have seen that the vast majority of the local wedding industry for the most part was thrilled that same-sex couples were finally given the rights that they deserved."

For the planners, venues, photographers, caterers, and djs that make up North Carolina's $1.7 billion wedding industry, few functional changes were required to accommodate same-sex marriages; the wedding industry is already built around making each couple feel unique. Nontraditional weddings, swapping churches for rustic barns and refurbished factories, are no longer a niche market, and just about everything—from gowns to social-media-ready wedding hashtags—can be made custom.

Some traditions, says the Reverend Bonnie J. Berger, a gay interfaith wedding officiant who has performed about seven hundred marriages since she was ordained in 2006, including Murray and Blackman's D.C. nuptials, don't exactly translate to same-sex weddings. For instance, couples she's worked with have chosen all kinds of variations on the standard "I now pronounce you man and wife."  

"A lot of them make things up, and I think that's sort of the beauty of it," Berger says. "A lot of folks want to stay traditional, but a lot of folks want to break out of that."

Berger, who officiated the first same-sex marriage in Washington, D.C. and now lives in Chapel Hill, has also helped couples tailor customs when their relatives don't want to participate in their wedding. "For many couples, unfortunately, the immediate family doesn't approve of the couple getting married, which is very sad," Berger says. "But I've seen it a lot, and I think here in North Carolina, I'm going to see it more because folks have grown up in a more religious, traditional background."

When same-sex marriage first became legal in North Carolina, Parks says, "there was a lot of initial talk of is this going to be its own marketing avenue." Southern Bride & Groom, which was already featuring same-sex weddings in its pages and online, created a dedicated section of its website. "In tracking that page and through speaking with the local wedding community members who directly serve couples, we have not noticed a very large interest in separate marketing on the topic. When it comes down to it, same-sex wedding traditions are the same as heterosexual weddings, so their planning process is the same."

Cindy Sproul, cofounder of the Weaverville-based Rainbow Wedding Network, which puts on about twenty-five LGBTQ wedding expos in thirty-three states each year, says she hasn't really seen any new products or services come about because of marriage equality. (Same-sex cake toppers are still woefully hard to find, she says.) Attendance at the expos, however, is up, as is the number of vendors participating.

Since the election of President Trump, Sproul says, attendance is up about 30 percent. She says five thousand people have come through the doors at the ten events the company has held so far this year. Couples are concerned about their rights being taken away; they're also worried about being rejected by vendors and venues. At an LGBTQ-centered expo, they don't have to wonder how they'll be received.

And they're spending more money too—as much as $15,000 more than couples did in 2015.

Immediately after Obergefell, the events saw an influx of longtime couples who had been waiting to make their union official. "Now we're getting couples that are recently engaged," Sproul says, "but after the election, in the first part of this year, we've had a lot of couples say, 'We were going to get married in 2018, but we're going to push it up.'"

  • The one-man-one-woman idea is still embedded in the industry’s vocabulary

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