Drink the pink | Now Serving | Indy Week
Pin It

Drink the pink 

Seth Gross and Craig Heffley, the owners of Durham's Wine Authorities (2501 University Drive, 489-2884, www.wineauthorities.com), know that some people's opinion of pink wines is equal to some guys' view of pink shirts. They want to change this, so every summer, they encourage customers to drink the pink.

"Unfortunately, in the U.S., many people still associate pink wines with sugary sweet flavors," Gross wrote on the store's blog. "We are passionate for the drier versions—the best of a white wine with some of the qualities of a red wine. Pink wines are food-friendly, easy to drink in social situations; they don't weigh you down, and offer lots of bright acidity so you taste every sip."

To promote the concept, Gross and Heffley built a "rosé garden," complete with picket fence and garden gnome. Inside the fence are their highest-recommended rosés from estate-grown, family-owned wineries around the world. (Watch the garden grow in a video on their Web site.) They also donate a portion of sales from these wines to the N.C. Triangle chapter of the Susan G. Komen for the Cure, raising more than $1,600 so far.

Other local proprietors are also embracing the pink. Lex Alexander, owner of 3Cups (227 S. Elliott Road, Chapel Hill, 968-8993, 3cups.net) chimed in recently on his store blog: "We really like the stuff!"

Alexander goes on to explain that rosé "refers to a style of wine and not a grape or a place. It can be made anywhere and can be made from any red wine grape, and so appears in almost every area that makes wine. The richest rosé traditions come from Mediterranean Europe.

"Traditionally rosé is made when red grapes are crushed and then have only brief contact between the skins, which contain the colored pigments and tannins, and the juice, which comes from the colorless flesh of the grape. It is the degree of contact between the skins and the juice that determines the final color of the wine."

3Cups carries a selection of certified organic, authentic rosés from across Europe, and is featuring rosés in its June "3Bottles" monthly wine club.

I've found a nonalcoholic way to drink some pink. I combined some strawberry-hibiscus syrup made by April McGreger (aka The Farmer's Daughter, farmersdaughterbrand.com) bought at the Carrboro Farmers' Market ($7 a bottle) with plain ol' seltzer, for my own pink spritzer. At her booth recently, McGreger was serving up strawberry limeades. Of course, her offerings track with the seasons, so she may be mixing up different flavors soon.

In Raleigh, the Red Room Tapas Lounge (510 Glenwood Ave., 835-1322, www.redroomraleigh.com) is going pink, too, by supporting the 2009 Komen N.C. Triangle Race for the Cure, June 13 at Meredith College. The race supports breast cancer research, education, screening and treatment programs. The "Red Room goes pink" program means the restaurant donates to the cause 10 percent of sales every Sunday in June.

Know about a fun food happening in the Triangle? Send it to Now Serving at food@indyweek.com.


Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Now Serving

Twitter Activity


We are a Greek family from Dallas who know good Greek food when we see it and are accustomed to …

by Taso on Kipos Greek Taverna (Orange County)

Don't waste your $$ here. Horrible service, mediocre food. From what we heard - kitchen turnover is the issue due …

by Ibaguru on Piedmont Restaurant (Durham County)

Most Read

Most Recent Comments

My colleagues were needing Tenant Data Rental Application some time ago and used a website that hosts lots of fillable …

by crystallineberry1 on Carpe Durham blog trying every non-chain restaurant in town (Now Serving)

Fantastic ideas ! BTW , if your business is wanting a 2001 CAR TDS-11 , my company edited a fillable …

by Paul David on Food trucks circling the wagons in Raleigh (Now Serving)

The dumpling is called a "momo," not mono. : ) Auto-correct did that to me too just now.

Shweta …

by Prudence Prune on Bread and Nepali cuisine (Now Serving)

"RTP/Cary/Morrisville/Durham googolplex"
Misuse of the word googolplex. …

by UsuallyThere on This is how you roll (Now Serving)

Yes, Chow for Choice is on May 20th for all restaurants except Panciuto which is May 21.

by Mitchell Price on Celebrate strawberries (Now Serving)

© 2018 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation