Red Bull Launches New Line Almost Exclusively in N.C. It's Not What You Were Expecting. | Food
Food
INDY Week's food blog

Archives | RSS

Monday, April 2, 2018

Red Bull Launches New Line Almost Exclusively in N.C. It's Not What You Were Expecting.

Posted by on Mon, Apr 2, 2018 at 12:43 PM

Red Bull has chosen North Carolina as the testing ground for a new line of drinks. But unlike its trademark product, they don’t purport to give you wings.


Instead, Organics by Red Bull, which features four organic premium soda flavors, takes a decidedly toned-down approach. Out of four new options—Simply Cola, Bitter Lemon, Ginger Ale, and Tonic Water—the cola is the only one that contains caffeine, and it’s only a small amount, similar to other colas on the market. A Red Bull, on the other hand, contains roughly the same amount of caffeine as a cup of coffee.


Red Bull wants to distinguish its premium line from other sodas on the market by infusing them with natural and complex flavors. Their descriptions wouldn’t seem out-of-place in an upscale cocktail bar. For example, its Ginger Ale selection will feature an “aromatic, spicy flavor, and warm amber color... thanks to the ingredients from natural sources including ginger extracts and zesty organic lemon juice concentrate,” according to a press release.


Red Bull is known for its extravagant marketing campaigns and action sports sponsorships (including Felix Baumgartner’s now-famous freefall from the edges of outer space), which frequently target a young male audience.

Other than North Carolina, Red Bull Organics will only be available in San Diego and on Amazon.com. Red Bull says it chose North Carolina as an exclusive launch site because of its lively food and craft beverage scenes. The line will be available across the Triangle and in Wilmington and Winston-Salem.


You can sample Organics by Red Bull at a free launch event on April 10 at the new Whitaker and Atlantic event space in Raleigh (1053 East Whitaker Mill Road, Suite 111). The event will feature barbeque from pitmaster Sam Jones and Red Bull-inspired cocktails.


You can RSVP here.


Tags: , , ,

Pin It

Comments

Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Food



Twitter Activity

Comments

Thanks for publishing the recipe! I made it for an office lunch this week. It smells wonderful as it is …

by chuck02 on Make This: Ashley Christensen's Homegrown Tomato Pie with Buttermilk Cheddar and Horseradish (Food)

Where do yall find buttermilk cheddar?

by David Glover on Make This: Ashley Christensen's Homegrown Tomato Pie with Buttermilk Cheddar and Horseradish (Food)

Most Read

Most Recent Comments

Thanks for publishing the recipe! I made it for an office lunch this week. It smells wonderful as it is …

by chuck02 on Make This: Ashley Christensen's Homegrown Tomato Pie with Buttermilk Cheddar and Horseradish (Food)

Where do yall find buttermilk cheddar?

by David Glover on Make This: Ashley Christensen's Homegrown Tomato Pie with Buttermilk Cheddar and Horseradish (Food)

Deliciously written, Sharon. I want some of that chicken right now!

by Bernie Bro Brown on Amuse-Bouche: Viva Chicken Lands in Raleigh with Its Signature Pollo a la Brasa (Food)

Sounds terrific, Sharon! Thanks for the review. Gonna check it out next time we are over that way. …

by Mary Susan Klein on Amuse-Bouche: Viva Chicken Lands in Raleigh with Its Signature Pollo a la Brasa (Food)

I was just looking for a tomato pie last night. Didn't see what I was looking for; I didn't want …

by momsequitur on Make This: Ashley Christensen's Homegrown Tomato Pie with Buttermilk Cheddar and Horseradish (Food)

© 2018 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation