Video: Raleigh Murals Project Mashes Up Vibrant People and Public Paintings | Arts
Arts
INDY Week's arts blog

Archives | RSS | Follow on

Thursday, April 21, 2016

Video: Raleigh Murals Project Mashes Up Vibrant People and Public Paintings

Posted by on Thu, Apr 21, 2016 at 12:15 PM

click to enlarge rmp_screenshot.png

The colors of spring preceded the flowers in Raleigh this year, thanks in large part to the people of the Raleigh Murals Project, who work to catalog and highlight historic urban murals and to facilitate the creation of new ones (see Jane Porter’s article for more). They just released a fun new video that draws a parallel between the vibrancy of Raleigh's citizens and its public art.  

Co-owner Jedidiah Gant is also a digital strategist at Raleigh video production company Myriad Media, where he worked with creative strategist Tina Haver Currin (disclosure: Currin is an INDY contributor) to produce a video for Campsite, “a sandbox for employees of Myriad Media to produce videos that stretch their skills, generate notable work, and give back to their communities.”

Shot by Brent Edwards, the clip energetically mashes up vintage public paintings, including Coca-Cola and Pepsi ads in Oakwood, and newer ones by people such as Adam Peele and Matt Wickwire. If the one-minute video (hashtag #makeraleighcolorful) isn't shareable enough for you, there's also a series of even briefer "micromedia videos" on Myriad's site. Watch the video and read the press release below. 

 



The Raleigh Murals Project is a citizens’ collective bound by a common desire to preserve, celebrate, and promote existing and new public artwork in Raleigh, N.C.

As part of our Campsite effort, Myriad’s goal was to create a promotional piece for the organization while also giving our employees the opportunity to learn new skills. This was the first piece produced by digital strategist Jedidiah Gant (who is also a co-owner of the RMP effort) and directed by creative strategist Tina Haver Currin. It was writer and editor Brent Edwards' first time shooting exclusively in slow motion.

The team wanted to catalog and promote existing murals in downtown Raleigh, while simultaneously generating excitement and support for new murals. We discussed interviewing local artists and businesspeople who have benefited from the collective, or city dwellers who enjoy the artwork. Ultimately, we decided to go in the opposite direction and create an artistic, fun, shareable video that, instead of telling viewers exactly what the Raleigh Murals Project is, makes them want to know more. We tapped volunteers from our community to interact with six murals in a way of their choosing, and then tied it all together with the endtag, “A City Should be as Colorful as its Citizens.”

This video will be promoted by Raleigh Murals Project and Myriad Media with an additional 15-piece micromedia campaign tailored to social media.

Tags: , , , , , ,

Pin It

Comments (2)

Showing 1-2 of 2

Add a comment

 
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Arts



Twitter Activity

Comments

Nice write up. Love the twists and turns and I hardily agree with the ultimate statement (and Camus since I …

by Perry on As the Durham Bulls Enter the Playoffs, We Wonder: What Exactly Is the Value of a Minor-League Championship? (Arts)

Just saw this last night. Did Rubin say that being around the Avetts would make life "matter" or just that …

by Drew Rhys on Full Frame: An Avetts Agnostic Finds Some Faith in May It Last: A Portrait of the Avett Brothers (Arts)

Most Read

No recently-read stories.

Visit the archives…

Most Recent Comments

Nice write up. Love the twists and turns and I hardily agree with the ultimate statement (and Camus since I …

by Perry on As the Durham Bulls Enter the Playoffs, We Wonder: What Exactly Is the Value of a Minor-League Championship? (Arts)

Just saw this last night. Did Rubin say that being around the Avetts would make life "matter" or just that …

by Drew Rhys on Full Frame: An Avetts Agnostic Finds Some Faith in May It Last: A Portrait of the Avett Brothers (Arts)

She made me a peanut butter and banana sandwichwithout bread. Now that's art.

by Geoff Dunkak on ADF Review: Queering Objects and Decoding the Body in Cherdonna's Clock that Mug or Dusted (Arts)

Maybe the lack of young people in attendance is partly because of the way the NC Gay and Lesbian Film …

by Jonathan H on A Twenty-One-Year-Old Finds a Welcoming Space at the Twenty-Two-Year-Old N.C. Gay and Lesbian Film Festival (Arts)

I agree that the vocal work is incredible! And, I thought that the well-made and beautifully-designed set really supported the …

by Judy Dove on Theater Review: Dogfight's Regional Premiere at NRACT Is Rich in Emotion But Meager in Staging (Arts)

© 2017 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation