"I'll pop my own f*cking popcorn ..." | Arts
Arts
INDY Week's arts blog

Archives | RSS | Follow on

Saturday, April 4, 2009

"I'll pop my own f*cking popcorn ..."

Posted by on Sat, Apr 4, 2009 at 3:39 PM

 At today's Full Frame panel about the State of the Documentary, we heard a tune familiar to those in the media biz: We have to retool the business model. We have to be leaner and more efficient. 

My favorite quote was from indie and DIY filmmaker and panelist Gary Hustwit, who spoke on the merits of using the Internet  for grassroots—and cheap—promotion and distribution:  "I'll pop my own fucking popcorn if I have to."

"Your job is to connect with as intimately and as frequently as possible the audience," said Hustwit, who honed his DIY chops from his years working with indie label SST Records in the '80s."Reach the bloggers and people who like to turn their friends on to documentaries."

Also reminiscent of his music business background, Hustwit is going on a 50-city tour over the next three months, screening his film at ticketed one-night events, inviting cast members, panelists, hosting afterparties, etc.

Hustwit's second doc, Objectified, will be shown today at 5:15. He debuted in 2007 with Helvetica.

Tags: , ,

Pin It

Comments

Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Arts



Twitter Activity

Comments

I agree that the vocal work is incredible! And, I thought that the well-made and beautifully-designed set really supported the …

by Judy Dove on Theater Review: Dogfight's Regional Premiere at NRACT Is Rich in Emotion But Meager in Staging (Arts)

In the last 5 years, 11 of the 15 musicals NRACT produced were premieres in the region. I commend them …

by James Ilsley on Theater Review: Dogfight's Regional Premiere at NRACT Is Rich in Emotion But Meager in Staging (Arts)

Most Recent Comments

I agree that the vocal work is incredible! And, I thought that the well-made and beautifully-designed set really supported the …

by Judy Dove on Theater Review: Dogfight's Regional Premiere at NRACT Is Rich in Emotion But Meager in Staging (Arts)

In the last 5 years, 11 of the 15 musicals NRACT produced were premieres in the region. I commend them …

by James Ilsley on Theater Review: Dogfight's Regional Premiere at NRACT Is Rich in Emotion But Meager in Staging (Arts)

Instead of luxury apartments(AHEM Carborro) and new restaurants, build more parking?!(Just one parking garage would help a lot, cover it …

by ammi on The Bookshop Brought Many Rare and First Editions—and Two Famous Cats—to Franklin Street for Thirty-Two Years (Arts)

WELCOME TO THE GREAT BROTHERHOOD.
Do you want to be a member of Illuminati as a brotherhood that will make …

by peter bello on Movie Review: A Dog's Purpose Rolls Over and Plays Dead Under Its Own Heart-Tugging Weight (Arts)

The last thing Chapel Hill needs is another damn restaurant.

by Chrysser on The Bookshop Brought Many Rare and First Editions—and Two Famous Cats—to Franklin Street for Thirty-Two Years (Arts)

© 2017 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation