"I'll pop my own f*cking popcorn ..." | Arts
Arts
INDY Week's arts blog

Archives | RSS | Follow on

Saturday, April 4, 2009

"I'll pop my own f*cking popcorn ..."

Posted by on Sat, Apr 4, 2009 at 3:39 PM

 At today's Full Frame panel about the State of the Documentary, we heard a tune familiar to those in the media biz: We have to retool the business model. We have to be leaner and more efficient. 

My favorite quote was from indie and DIY filmmaker and panelist Gary Hustwit, who spoke on the merits of using the Internet  for grassroots—and cheap—promotion and distribution:  "I'll pop my own fucking popcorn if I have to."

"Your job is to connect with as intimately and as frequently as possible the audience," said Hustwit, who honed his DIY chops from his years working with indie label SST Records in the '80s."Reach the bloggers and people who like to turn their friends on to documentaries."

Also reminiscent of his music business background, Hustwit is going on a 50-city tour over the next three months, screening his film at ticketed one-night events, inviting cast members, panelists, hosting afterparties, etc.

Hustwit's second doc, Objectified, will be shown today at 5:15. He debuted in 2007 with Helvetica.

Tags: , ,

Pin It

Comments

Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Arts



Twitter Activity

Comments

The Carolina, the Varsity, now the Chelsea. These movie houses were among the reasons we moved here 25 years ago. …

by JO in CHNC on The Chelsea Theater, the Last Old-School Art Cinema Standing in Chapel Hill, Might Close at the End of the Year (Arts)

Most Read

No recently-read stories.

Visit the archives…

Most Recent Comments

The Carolina, the Varsity, now the Chelsea. These movie houses were among the reasons we moved here 25 years ago. …

by JO in CHNC on The Chelsea Theater, the Last Old-School Art Cinema Standing in Chapel Hill, Might Close at the End of the Year (Arts)

The Chelsea Theatre has to be saved! Chapel Hill and the Triangle would be greatly diminished without it. Other theatres, …

by Jonathan H on The Chelsea Theater, the Last Old-School Art Cinema Standing in Chapel Hill, Might Close at the End of the Year (Arts)

...as did I, Ms. Margolis -- in a very small handful of moments over a two and a half hour …

by Byron Woods, INDY Theater and Dance Critic on Theater Review: The South Is Hard to Hear in the Opera Version of Charles Frazier's Cold Mountain (Arts)

I certainly heard the accents.

by Elizabeth A Margolis on Theater Review: The South Is Hard to Hear in the Opera Version of Charles Frazier's Cold Mountain (Arts)

© 2017 Indy Week • 320 E. Chapel Hill St., Suite 200, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation