Tuesday, May 5, 2009
Billboard asks "Why Go to Durham?" Billboard opponents have the answer.
An observant reader sent the Indy a photograph of this billboard on U.S. 15-501 near the Durham-Person county line. Fairway, which is wooing Durham officials and residents to ease the city and county's strict billboard ordinance, owns this ad on stilts that reads "Why go to Durham?"
Well, if you're bringing more billboards to Durham, opponents would say, then stay home.
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The billboard industry is trying to overturn Durham's ban on electronic billboards. They argue that new flashing billboards will be "better looking" (than the billboards the industry has allowed to deteriorate). It's funny, but, not everyone thinks a big, bright electronic billboard, stuck above the tree tops on tall metal mono-poles, blinking more than 10,000 ads/day, is "better looking." Then the billboard industry argues that the new bigger signs will provide "badly needed revenue." Billboards are taxed as personal property at their value in materials, not based upon their income capitalization. As a result, they pay very little in taxes to Durham. According to the planning department, in 2008 Fairway paid just $2,605.60 in taxes to Durham County. Many single-family homeowners paid more (each) in property taxes. Another common industry tactic for undermining public opposition to electronic billboards is to offer free billboard space to nonprofits. This explains why you're suddenly seeing nonprofit billboards around town. The irony in this tactic is that the ads on electronic billboards are constantly changing. So, we can see PSAs for anti-drinking programs followed by ads for Bud Lite and Seagram's Vodka. There's no compelling reason to overturn Durham's ban on billboards. ~John Schelp
More on Durham billboards at http://nicomachus.net/2009/05/delete-durham-billboards/ and http://supportdurhambillboardban.com/
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