INDY Week's music blog

Archives | RSS

Friday, January 18, 2013

Mobile Merge: The Durham label launches its own app

Posted by on Fri, Jan 18, 2013 at 11:14 AM

Pocket Win
  • Pocket Win

The label name already graces record packaging, baby onesies, posters, slipmats, an oral history book, totes and T-shirts. And now, Durham's Merge Records has gone mobile. Part artist-update hub and part streaming service, the new app is the perfect vehicle for exclusive content and streamlined information from the label.

After a free download from the Apple or Android App store, fans can access news articles, tour dates and a glut of multimedia. Each artist pod includes tracks for stream or purchase and a music video section with more than 200 videos, including live footage from the label’s 20th anniversary festival. The app’s designed with a Merge Radio queue that plays through new tracks from unreleased albums first. The label promises a growing a cache of exclusive content, as well as free mp3 downloads and other giveaways for users.

If you sign in with Twitter or Facebook, you can share photos on a fan wall and tag favorite artists, tracks or videos for easy access later. The fan wall also features a map-mode, so users can spy active Merge fans near and far. In the tour section, signed in fans will also be able to check in at shows, share reviews and post photos. Let’s see how long it takes Jon Wurster to infiltrate the system.

Tags: , ,

Pin It
Get online with Merge and hear new jams, free jams and more.


Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Music

More by Ashley Melzer

Facebook Activity

Twitter Activity


Jason, No. 1, I've never received an email from you about the photos you say we used without compensation. The …

by Lisa Sorg, INDY Editor on T-shirt of Slim's owner Van Alston edited by WALTER photographer (Music)

Travis is Absolutely correct that this was not an editorial decision on the part of Walter Magazine. I made a …

by Jason Dail on T-shirt of Slim's owner Van Alston edited by WALTER photographer (Music)

© 2014 Indy Week • 201 W. Main St., Suite 101, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation