The folks who brought you the Obsession DVD--I mean besides The News & Observer-- told Talking Points Memo that the shameless distribution of their propaganda--the week of 9/11, during a heated election season, in swing states-- was not intended to influence voters. See the Indy's coverage here.
No, the cloak-and-dagger, uber-right Clarion Fund paid big bucks to put the rabidly anti-Muslim flick as ad content in newspapers (and released it via other avenues) as part of an "educational campaign" and to get reporters' attention.
Uh yeah, to gain the attention of reporters. That's why Allah, God or (insert your favorite deity here) made press releases, email, the telephone and other communication devices (but not the Blackberry; McCain invented that) often used to contact journalists.