Zinestream
by John Valentine
Leave it to Nest to out-cool everyone on the giveaway packaging front. This year's winner of the General Excellence honor (under 100,000 circulation) from the National Magazine Awards delivers their fall issue in a zippered (black metal, of course) reusable, tri-colored plastic slipcover pouch. The 10-issues-old "quarterly of interiors" combines cheap chic (a long photo essay on custom plaid plastic slipcovers) and most-esteemed traditional room design. (Can you dig 20 pages of deep text and stuffy portraits from the Rothchilds at Waddesdon Manor?) In true DIY spirit, Nest shows you how to place your shower curtain on the floor, call it a "floor cloth" and be instantly trendy. Or you might cut a side off an old crock-pot or two, stack them up, and call them bookshelves. How about a 71/2-foot-long "baby" crib complete with a Huggies station for winding down after a rough day?
A typical Nest hero can be a part-time window dresser or cutting-edge architect. What's important is a passion for a space. In the latest issue, Chuck Palahniuk, the author of Fight Club, delivers a fantastic piece about life on board a Navy submarine, with 12 pages of full-color glossy photographs. And get this, one page later we're marveling at the chandelier in Louis Comfort Tiffany's 1882 Blue Room. Now that's an abrupt transition.
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