Pin It

"Hillbilly hussy" 

Pity the poor promotions department at Hudson Belk.

Consider all the free newspaper ink that Nordstrom and Saks have been getting lately, thanks to recent "business stories" in the media about Durham's Southpoint and Raleigh's Triangle Town Center. Surely, folks at the frumpier end of the region's retail scale must be scrambling to think of new ways to compete.

Case in point: the Belk's ad that appeared in the News & Observer on Mother's Day. The ad for a MAC makeup appointment, featuring a well-endowed woman in teeny, tiny short-shorts was a definite departure from the store's traditional image.

Unfortunately, it didn't go over too well with some loyal customers. Two days after the ad appeared, all hell broke loose in the Letters to the Editor section.

Nancy Brockhoff of Wake Forest lambasted Belk's for launching what she called, "a full-page assault on my sense of decency." She worried that after looking at the image of "what I could only call a 'hillbilly hussy'" her kids would react with, "Wow, my mom doesn't look like that."

Laverne Domach of Newport was a bit less vituperative. She wrote that the ad "contradicts your own representation as being a 'teaching tool' for young students."

Well, nobody said mall wars were pretty.


Subscribe to this thread:

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Front Porch

Facebook Activity

Twitter Activity


What a nice story! I have a dear old friend, a true "elder" also, who as she grows old and …

by Eklutna on Maya Angelou, 1928-2014 (Front Porch)

This was a very touching piece, and I appreciate you sharing your experience, Grayson. It takes a very humble, kind, …

by sibel yaman on Race home (Front Porch)

© 2014 Indy Week • 201 W. Main St., Suite 101, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation