DPAC naming rights: A gift that keeps on giving | Durham County | Indy Week
Pin It

DPAC naming rights: A gift that keeps on giving 

Click for larger image • The new 2,800-seat, $46.8 million downtown Durham Performing Arts Center

Photo by D.L. Anderson

Click for larger image • The new 2,800-seat, $46.8 million downtown Durham Performing Arts Center

Well, the opportunity for half-price entry to a "Grand Opening Gala" has come and gone. (Turns out, they held one for free.) But plenty of reasons remain to add your name or a loved one's to a seat, door or concession stand at the Durham Performing Arts Center. For the modest sum of $8,000, for example, you can have your moniker imprinted on a brushed-steel plate proudly displayed on the housekeeping closet. No, you won't be paying for 841 man-hours of mopping, scrubbing and (ridiculously large) window cleaning. (Though, if operators PFM/ Nederlander exempt maintenance staff from Durham's livable wage ordinance, that number could increase.) And your contribution won't necessarily "enhance the DPAC with artwork and other finishing touches that will ensure a WOW factor for the new venue," as the DPAC Web site insists. Until the city can make its payments, and the theater begins to turn a profit, there will be no more finishing touches at the value-engineered theater, which added carpeting and a second elevator—but stopped short of a complete sound system—at the eleventh hour.

That was in part due to the sluggish sale of major naming rights, which proved not as hot an item as city officials hoped. As of the Nov. 30 opening, naming rights had generated only 12 percent of the $22.4 million in revenue that was projected. So far, donors have laid claim to the stage, atrium, lobby, ticket manager's office, box office and orchestra concession stand, at a grand total of $2.6 million, but many opportunities remain.

In exchange for sponsoring a security office, break room or conference room nameplate ($5,000, $15,000 and $22,000, respectively), the city will use your money to pay down its debt on the $46.8 million building—which, as it turns out, is also looking for a name. (That's sort of the point of all this.)

Ten percent of every naming rights pledge will be split evenly among the Carolina Theatre, the Durham Arts Council and St. Joseph's Historic Foundation, a provision intended to prevent DPAC from cornering the market on local arts philanthropy. Sports & Properties Inc., the firm in charge of soliciting naming rights, gets a 20 percent commission—even if they didn't lift a finger to recruit you.

Your generous gift, to the City of Durham's DPAC Capital Campaign, may be tax-deductible, and it also may last well into your old age. Nameplate recognition is guaranteed until at least 2033-34, the year Durham is scheduled to make its final annual debt payment of $2.5 million on the theater.

"It's generally through somebody's lifetime at this point, unless they're extremely young," Sports & Properties CEO Hill Carrow says. "Their name would stay in that place and would change only if the city decides to resell everything later."

That's right: Diamonds may be forever, but naming rights to the grand tier concessions stand No. 2 is for 26 years—at a mere $6,000.

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

INDY Week publishes all kinds of comments, but we don't publish everything.

  • Comments that are not contributing to the conversation will be removed.
  • Comments that include ad hominem attacks will also be removed.
  • Please do not copy and paste the full text of a press release.

Permitted HTML:
  • To create paragraphs in your comment, type <p> at the start of a paragraph and </p> at the end of each paragraph.
  • To create bold text, type <b>bolded text</b> (please note the closing tag, </b>).
  • To create italicized text, type <i>italicized text</i> (please note the closing tag, </i>).
  • Proper web addresses will automatically become links.

Latest in Durham County



Twitter Activity

Most Recent Comments

Somebody has blocked a car in front of your driveway. You dont know what to do then call Xtreme Towing …

by noel on Free parking is expensive (Durham County)

Among NC's wealthiest counties, ranked by per capita income, Orange is the richest, Wake is #2, and Durham is #8. …

by McCleary on The Legislature’s New Sales-Tax Plan Is Going to Cost Durham Big (Durham County)

Punishment for Durham's votes and support of lgbtq citizens?

by J.P. McPickleshitter on The Legislature’s New Sales-Tax Plan Is Going to Cost Durham Big (Durham County)

When I hear the echo chamber justification for exchanging free parking for metered spaces, "something virtually every fast-growing city eventually …

by DR B on Durham’s New Parking Meters Are Confusing. We’re Here to Help. (Durham County)

Light rail is a fun idea, but definitely not cost effective to build, maintain or use. The upcoming infrastructure spending …

by alberthall on Donald Trump Promised Big Bucks for Infrastructure. Could That Save Light Rail? (Durham County)

Comments

Somebody has blocked a car in front of your driveway. You dont know what to do then call Xtreme Towing …

by noel on Free parking is expensive (Durham County)

Among NC's wealthiest counties, ranked by per capita income, Orange is the richest, Wake is #2, and Durham is #8. …

by McCleary on The Legislature’s New Sales-Tax Plan Is Going to Cost Durham Big (Durham County)

Most Read

No recently-read stories.

Visit the archives…

© 2017 Indy Week • 201 W. Main St., Suite 101, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
RSS Feeds | Powered by Foundation