How does the comment about "preventing overly aggressive marketing" even make sense? By far, the most aggressive marketers are the Big 3 (Miller-Bud-Coors) who are the major patrons of the Wholesalers. They flood the airwaves with advertising. Also, being forced to use a distributor doesn't prevent a Craft Beer from marketing itself however it wants --- it just means that these small businesspeople have less revenue to grow and compete.
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Indy Week • 201 W. Main St., Suite 101, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
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