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And then, a snap of the proverbial long tail: Influential tech/ design blogger Jason Kottke wrote up "Cosmic Clock," a clip I uploaded to YouTube [also embedded below] before Numero Group was in the picture. It's my dad at his psychedelic best, I think. In it, a boy sits on a hillside overlooking a city while a voice (not my dad) intones, "We are going to take a trip, not in space but in time."
A billion years pass in two minutes while the city and landscape rise and fall. "One of my favorite things on one of my favorite shows," Kottke wrote. "This is one of those things I thought I'd just never see again." The link went modestly viral and scored 60,000 views over the mid-November week after my visit to Numero office. Some other people blogged, tweeted and podcasted about it.
The social media activity didn't exactly electrify the company's sales division, translating (at least initially) to a rather peckish and barely distinguishable bump. Still, it is out there, on the best possible footing. If it took a while for Numero to find artists almost everybody else missed, it's only natural that it might take everybody else a while to find Numero. The Numero Group is not in the business of manufacturing warm and fuzzy feelings, but they do that well, too.