I'm not sure why you are so bent out of shape over the marketing of this wine. Look at any wine on the shelf today, half of them are aimed at middle aged women who know little to nothing about wine other than they like to drink it. Brands like "Cupcake" "Be Radiant" "Middle Sister" "Handcraft" etc. are all done up in women fashioned labels that attract a lady's eye. It's hard to sell wine on taste since it is in a bottle, so you have to sell through the label. Middle aged women can relate to the graphic which you correctly pointed out comes right from the era they grew up in, the 1960s. As for it being a little lower in calories, good for the company to release a product that can be beneficial to their consumers or at least make them feel like it is beneficial.
So you say the wine isn't great, but perhaps you are already prejudiced...
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Indy Week • 201 W. Main St., Suite 101, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
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