I engaged Councilor Baldwin on Twitter and had the following exchange on this issue. You can draw your own conclusions. I wasn't
particularly thrilled with the outcome...
Jason Hibbets (@jhibbets) wrote initially:
@Jhibbets Councilor @maryannbaldwin miffed over the branding of Southwest Raleigh | http://ow.ly/5iEBu (I'd like to gain her support on this)
To which I (@monseman) replied..
@jhibbets Did not agree w/ @maryannbaldwin 's point. Certain areas can have their own distinctive personalities, nothing wrong with that.
Councilor Baldwin (@maryannbaldwin) then replied..
@monseman My point was we should build a city brand first; area brands are secondary and support the umbrella brand.
I then sent a couple of tweets in response..
@maryannbaldwin well, if the energy is there from one of the districts, it should be supported, it gives the city a broader personality
@maryannbaldwin there's no reason the city should have one brand IMHO.. why limit an area's potential or energy if it's there today?
@maryannbaldwin in any case, thanks for the response, glad to have the open conversation!
And this was Coucilor Baldwin's response...
@monseman I actually make my living as a brand marketing / communications expert.
I waited a bit to see if there was something else coming, but I'm still waiting.. I wrote back a couple more tweets, just in case...
@maryannbaldwin I still don't agree with not supporting this effort which reflects the true character of SW Raleigh at the moment...
@maryannbaldwin this City is diverse, so there will always be differences within itself, this doesn't in any way harm the city's brand
And that was it, no other response. I might need to work on my marketing skills, it seems.
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