Well, I have actually been a casual patron of "The Know" for some 25 years or so. When the store was located on Dillard Street, it/he appeared as though he were really interested in educating the prospective customer, educating the community, and providing an overall positive "black consciousness," in the Durham community.
Somewhere during these years of transition to the Fayetville Street location; something changed! I would often go into the store, and to my amazement: he barely spoke! Not even a hello! Yes I'm telling the truth. When I looked around and inquired about the price of a book, I felt as though I were being hustled into determining a price. My problem was with him. If I walk into your establishment, and you're the owner, and you never greet me with a smile, hello or a general welcoming presence: that to me isn't good business practice. I too agree that the store is cluttered, its appearance could look better, and he could practice better customer service skills with patrons. I don't think this is the model for black consciousness and black business in Durham. If I were Bruce I'd do two things: take McLaughlins support and move to a nicer, and cleaner space; and more importantly, get back to what got him here. Selling books, educating the customers, and community on "his knowledge."
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Indy Week • 201 W. Main St., Suite 101, Durham, NC 27701 • phone 919-286-1972 • fax 919-286-4274
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