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The founding fathers had copyright right

The ideal copy

27 MAY 2009  •  by Gerry Canavan



Inherent Vice
By Lucas Hilderbrand
Duke University Press, 352 pp.

One of the duties given to Congress in Article I of the Constitution is "to promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries."

What this means—contrary to many people's understandings of what copyrights are for—is that copyrights and patents don't simply exist to enrich their authors and inventors; rather, the idea is to allow these people to have "exclusive right" to created works "for limited times" only insofar as this is necessary "to promote the progress of science and useful arts." Copyright, in other words, is a means to an end, not an end in itself.

This original vision has surely been lost. The Copyright Act of 1790—the first passed by the U.S. Congress—set copyrights for a single term of 14 years, with renewal possible for a second term of 14 years if the author was still alive. Today copyrights last for the life of the author plus 70 years, which in practice means that almost nothing created during your lifetime will be out of copyright for as long as you or your children are alive. To take but one example, generously assuming Joss Whedon lives until he is 80, Buffy the Vampire Slayer (1997) will not enter the public domain until 2114—especially ironic given the show's own use of public domain works like Dracula.

Worse, it's not clear that anything currently under copyright will ever be allowed into the public domain; corporations like Disney have successfully lobbied for copyright extension whenever 1920s properties like Mickey Mouse have come anywhere close to losing protection.

University of California-Irvine professor Lucas Hilderbrand intervenes in this fraught legal situation with Inherent Vice: Bootleg Histories of Videotape and Copyright, a sort of love song to the VCR—one much needed in this age of YouTube. Hilderbrand's book tackles the rise and fall of the videotape from both technical and legal perspectives, looking at the way easy access to reproductive and storage technologies has forced changes in copyright law and in the principle of fair use, which allows people to use copyrighted material without payment for the purposes of art, comment, criticism or personal use.

This is necessarily a story that hinges on boundary cases, on the shadowy, the suspicious and the quasi-legal. In particular, pornography becomes unexpectedly central in this narrative, not only driving the success of the VHS format against the early Sony Betamax product but also helping to establish the "bootleg" aesthetic that, Hilderbrand argues, is videotape's most enduring legacy. Along the same lines, the book's most compelling chapter tells the sordid history of Superstar: The Karen Carpenter Story (1987), a short film from director Todd Haynes that depicts Carpenter's decline from anorexia using modified and mutilated Barbie dolls and which can no longer be distributed in any form due to a successful copyright lawsuit from Carpenter's brother and musical collaborator. For years since the lawsuit, Superstar has circulated only through copies of copies of copies; the versions of the film that now periodically appear on Google Video and YouTube are naturally drawn from these bootlegs as well.

Hilderbrand necessarily turns to YouTube in his conclusion, as the popularity of the site has posed as radical a challenge to copyright law as the original release of VHS. For all the lawsuits thrown at YouTube and Google by corporate owners of intellectual property, it is far from clear that these services have cost them any profit whatsoever, and in fact may amount to nothing more than free advertising. Performers like Jon Stewart and Stephen Colbert have made no secret of their fondness for YouTube, harkening back to the strong incitement-to-bootleg that ended every episode of that old 1990s cult classic, Mystery Science Theater 3000: "Keep circulating the tapes."

Hilderbrand presents a strong case that personal recording technologies (in both analog and digital forms) represent a crucial site for both political struggle and public action, even civil disobedience—implicitly warning that fair use is something that needs to be fought for or else it will be subsumed by copy-protection schemes and corporate enclosure. It's no wonder, then, that his own book has been issued under a Creative Commons license that allows for any non-commercial, non-derivative reproduction with attribution—a model for copyright and fair use that is far more in line with the original intent than the current Mickey Mouse politics of perpetual extension. For a long time, VHS was the front line in this struggle between the public good and private ownership—and though the fight may move to other formats, it will go on.

1 COMMENT

I enjoyed reading Gerry Canavan’s timely and insightful review of the new book, “Inherent Vice” by Lucas Hilderbrand, as first reported in the “Independent Weekly”online. http://www.indyweek.com/gyrobase/Content?oid=oid%3A395551 The review was engaging and stimulated my own thoughts on this critical concept of “copyright.”

However, instead of bemoaning the fact that we can’t make money off of someone else’s creative work because it’s not in the public domain, that should be a stimulus to take the risk and try to make our own. That’s also the stuff of healthy competition and the foundation of a free market. Ideas are not protected, just the unique expression of those ideas. A good example are movies.

In the age of the Web 2.0, there are those who believe that if a popular film is successful, it becomes part of our cultural heritage—the public domain immediately—and in the process, copyright is essentially void, and any use of that film or any portion thereof is permissible. It’s a view espoused by many self described “multi media artists” who do “mashups” of Hollywood films without obtaining copyright permission or paying royalties. It’s also the same rationale used by those who illegally download movies and those who copy and sell illegal versions of movies. In fact, a good case could be made that illegal “mashups” are the virtual “poster boys” of bootleg videos.

The argument is this: if it’s acceptable to show illegal “mashups” in polite upscale commercial art museums, then why the fuss over bootleg copies of the same movies? The answer is found in the old joke about how it’s not possible to be a “little bit pregnant”. In the same way, either copyright protections apply or it’s “open season” for anyone to steal in whole or piece meal from the “the little guy” with a good idea. That kind of abuse of power is exactly why Copyright Laws are so stringent. There is a “fair use” clause in copyright law but too often, that’s used as justification for simple laziness in not even seeking permission in the first place.

What started with VCRs has now moved from individual copies to sophisticated big business increasingly run by organized crime and even terrorist groups as the recent Rand report makes clear. The only real difference between illegal bootleg videos and an illegal “mashup” is that the latter is often shown in upscale modern art museums under the guise that doing so is permissible because it’s “art”. In fact, it’s just as tawdry, illegal, and unethical as any bootleg movie sold in back alleys, only in more polite settings. Ultimately, it’s just as unoriginal, too.

It’s a good case why copyright infringement in whole or in part from works without attribution or credit actually is a damper on creativity. Without protection from such abuse, there is less incentive to be creative in the first place. Why risk so much when others can gain an unfair market advantage simply by copying in whole or in part from the work that took you so long to conceive and execute in the first place. In a free society, great art demands great risks and promises great rewards as one possible result. But there is no guarantee. It’s inherently risky to be creative. Without the potential financial incentive and the protections inherent in copyright, no one is safe from dullness and the lowest common denominator—copying instead of creating.

It’s easy to criticize big studios, big corporations, and big government for being responsible for not allowing creative works into the public domain sooner. What’s forgotten too often is that copyright laws are as stringent as they are to protect “the little guy” from having their unique creative expression stolen from them in whole (or piecemeal as “mashup” artists do) and used without their permission by anyone, be it a bootleg movie thief or a multi media “mashup artist” or even an upscale trendy modern art museum. That’s as important a concept now, if not more so, as it was almost 500 years ago, when the concept of “copy-rights” was first developed in England.

While there are those who decry the extended copyright protections afforded Americans today, US law is now more on par with England and many countries, some exceptions being totalitarian societies where all creative expression simply becomes property of the state. Ironically, that totalitarian view is also espoused by many corporations today, which similarly justify appropriating any and all creative work developed by their employees as permissible for the corporate good, without compensation or credit to the employee who came up with the idea. Even Ayn Rand, who philosophically championed the free market system, would be aghast at the kind of repressive policy that many corporations espouse today that is more reminiscent of the USSR that Rand herself fled from in the early part of the 20th century. The rigorous protections afforded copyright owners today are every bit as relevant as they were in Ayn Rand’s day.

I look forward to reading “Inherent Vice” by Lucas Hilderbrand. I’m already intrigued by Gerry Canavan’s outstanding, thought provoking, and insightful comments and grateful, too. A review that is that well written deserves accolades. Bravo. And “Thanks!”

by GusSuggs (GusSuggs@yahoo.com) Durham 31 May 2009, 12:42pm Report this comment
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