The colors of spring preceded the flowers in Raleigh this year, thanks in large part to the people of the Raleigh Murals Project
, who work to catalog and highlight historic urban murals and to facilitate the creation of new ones (see Jane Porter’s article
for more). They just released a fun new video that draws a parallel between the vibrancy of Raleigh's citizens and its public art.
Co-owner Jedidiah Gant is also a digital strategist at Raleigh video production company Myriad Media
, where he worked with creative strategist Tina Haver Currin (disclosure: Currin is an INDY
contributor) to produce a video for Campsite
, “a sandbox for employees of Myriad Media to produce videos that stretch their skills, generate notable work, and give back to their communities.”
Shot by Brent Edwards, the clip energetically mashes up vintage public paintings, including Coca-Cola and Pepsi ads in Oakwood, and newer ones by people such as Adam Peele and Matt Wickwire. If the one-minute video (hashtag #makeraleighcolorful) isn't shareable enough for you, there's also a series of even briefer "micromedia videos" on Myriad's site
. Watch the video and read the press release below.
The Raleigh Murals Project is a citizens’ collective bound by a common desire to preserve, celebrate, and promote existing and new public artwork in Raleigh, N.C.
As part of our Campsite effort, Myriad’s goal was to create a promotional piece for the organization while also giving our employees the opportunity to learn new skills. This was the first piece produced by digital strategist Jedidiah Gant (who is also a co-owner of the RMP effort) and directed by creative strategist Tina Haver Currin. It was writer and editor Brent Edwards' first time shooting exclusively in slow motion.
The team wanted to catalog and promote existing murals in downtown Raleigh, while simultaneously generating excitement and support for new murals. We discussed interviewing local artists and businesspeople who have benefited from the collective, or city dwellers who enjoy the artwork. Ultimately, we decided to go in the opposite direction and create an artistic, fun, shareable video that, instead of telling viewers exactly what the Raleigh Murals Project is, makes them want to know more. We tapped volunteers from our community to interact with six murals in a way of their choosing, and then tied it all together with the endtag, “A City Should be as Colorful as its Citizens.”
This video will be promoted by Raleigh Murals Project and Myriad Media with an additional 15-piece micromedia campaign tailored to social media.