If you’re looking for a New Year’s resolution that’s simpler and less taxing than sweating on the elliptical machine, pledge to go meatless each Monday in 2012.
The Meatless Monday Pledge-olution was created by Eleni Vlachos, who co-organized last year’s Bull City Vegan Challenge and hosts the annual Vegan Thanksgiving Record Party.
“We want to do it in a fun way,” she said. “And harness the power of new years and resolutions. And address reasons why resolutions fail.”
Our best intentions fail because we take on too much—thus the one-day-a-week pledge—and we keep them private. Peer pressure has its benefits.
As an incentive, pledges can enter a contest to win a grand prize. That person will receive a gourmet dinner for two at Solas in Raleigh, a copy of the award-winning documentary, Forks Over Knives, two free passes to The Fiction Kitchen vegan brunch, cooking classes, cookbooks and more.
And if you’re already meatless, refer a pledge and you’re eligible to win the Karma prize. And we could all use better karma. The contest runs through Jan. 9. Get more details at trianglemm.com.